why do new-to-you?

the true cost graphic

join me

On Thursday, February 18, the documentary The True Cost will be screened at O’Shaughnessy Auditorium at St. Catherine University. A panel discussion, including the film’s director Andrew Morgan participating via videoconferencing, will follow the screening. And I am thrilled to be a part of the live panel!

This powerful film embodies why I am passionate about new-to-you clothing and why I want to share that passion with my clients at ndwc, readers, and anyone else who will listen.

here’s why

The “cradle to grave” cycle of a garment illustrates the impacts, environmental and otherwise, of that garment – beginning with its manufacture, its transport and use throughout its lifespan, and then in the waste stream. In each step of this cycle, a single garment – just one of the billions of garments created every year – has impact. Even when we throw a garment away, it continues to have lasting impact. Out of sight is not really out of mind.

The True Cost takes an eyes-wide-open look at the implications of “fast fashion” in particular, and the human rights and environmental impacts that result. I won’t spoil the film with too many details, but it is a compelling call for change in how the fashion industry operates, and how we as consumers participate.

That’s where I get up on my ndwc soapbox and shout it out to the people!

Feeling good about how you look is important. Really important. Remember, my tagline is style for everyday: new to you, true to you. The true-to-you part is all about feeling good (more on that). And feeling contemporary and polished contributes to feeling good. Which means that you do need to replace clothes that are worn out, don’t fit well, or are outdated.

So how do you do that, and be a sustainable consumer at the same time?

Shopping new-to-you.

New-to-you clothing at consignment stores = gorgeous, high-quality clothing. Clothing that is not fast fashion, meaning it is made to last. It is being kept out of the waste stream, prolonging its useful life and, at the same time, reducing demand for the manufacture of new garments.

The power of numbers! The more consumers shop new-to-you, the less demand there will be.

Join me in watching The True Cost. You will be inspired.


The True Cost, a film by Andrew Morgan

Thursday, February 18, 7 PM

O’Shaughnessy Auditorium, St. Catherine University, St. Paul

Order tickets

Presented with St. Catherine University’s Social Events and Experiences for Katies (SEEK), Fashion Association, Alumnae Relations, Biology Club, and Dept. of Apparel, Merchandising, and Design

Read more about The True Cost in my guest post, Nancy Dilts on Sustainable Style, on Already Pretty last summer.